The IIB Logo is a registered trademark and is the intellectual property of the Institute. Associates accredited by the Institute are permitted use of the logo on stationery etc, as a mark of accreditation, but there are strict rules that apply to this.
Whenever Associates use the IIB logo, IIB name (Institute for Independent Business, or Institute for Independent Business International), the initials "IIB" - any of these must be accompanied by specific qualifying text to identify that individual as an accredited Associate of the Institute.
Only the Institute may use the IIB logo in isolation, or the IIB logo accompanied by the words "Institute for Independent Business. Such use is not permitted by Associates.
Associates are accredited as individuals, use of the Institute's name or logo does not extend to an Associate's company, business or trading name. In any form of stationery, promotional or marketing material, web pages etc, it must be made clear that use of the IIB name or logo is as a mark of accreditation of the individual accredited (the name on the certificate of accreditation).
This does not mean an Associate's company, business, or trading name, or any name relating to a group of Associates.
Associates often produce marketing or promotional material for clients and wish to include descriptive text about the Institute, its workings, Associates, accreditation, the Business Support Programme™ / Business Support Program™), and so on.
Any Associate using text describing the Institute or any of its intellectual property in marketing or promotional material - in any form (printed or electronic), must obtain prior approval from the Standards Auditor.
For the avoidance of doubt, examples of marketing or promotional material include:
The IIB logo is available in a fully scaleable EPS for resizing and high resolution work, as well as a range of GIF and JPG formats for general website use. They are all available as a complete set within a ZIP file to Associates.
Guidelines and information are not currently publicly available for download, but if you are working with an accredited Associate and need to check the compliance status on behalf of your client, or obtain original copies of the logo, please contact the Institute's Global Standards Auditor by sending an email to standardsauditor {at} iib.ws
Compliance with the Code of Ethics and the Code of Conduct is an Associate obligation. Where marketing or promotional documents are compliant, Approval granted is for that individual Associate's use, it is not general document approval and cannot be transferred to others.
If an Associate employs the services of a non-Associate to produce marketing or promotional material, it is the responsibility of the commissioning Associate to ensure that their use of the Institute's intellectual property complies with the Code of Conduct.
External agencies and designers are encouraged to check with their clients that they have sought approval.